The benefits of using social media to grow your consulting business
Written by Anna TeRaki Dec. 18th 2018
For anyone who thought it would be a passing ‘fad,’ by now you will know that social media for business is a powerful tool. Whether you have started to grow your following or perhaps you are only now looking for reasons to take the plunge; it is never too late to get started and start to reap the benefits of using social media to help you grow your business.
Let’s, first of all, consider how many people use social media.

8 Way Social Media Can Help to Grow your Business 

There are stated to be more than 4 billion users of the Internet worldwide. Of those users, a staggering 75% are connected online with a social media account.
Low Cost
Compared with traditional forms of advertising, and many other digital outlets, social media still remains as one of the most cost-effective forms of advertising for your business.
Extensive Reach
With so many people using their social media accounts on a daily basis, there is no doubting the infinite ability that it has to connect you to with people online. People now search for new brands online, and social media is a superb way to really narrow down and fine-tune your efforts to make sure it targets the right demographics for your business.
Boost Traffic to your Website
If you want to get more traffic to your website and let’s face it, who doesn’t? Social media is a great way to do this. If you post content to your website via a blog, then using social media to link to this content is a really easy and effortless way to channel people to your website.
Get More Leads
Social media is an easy way to find people who are interested in your products or services; some of the recent changes they have made to their platform make it very easy for a visitor to express an interest in your business.
Word of Mouth – The Best Type of Referrals
When you use social media effectively, you will start to get referrals when people start talking about, recommend, and review your business online.
Build Credibility
When people decide to connect or buy from a new brand online, they are likely to research that brand first. Having reviews and positive comments on your social media accounts is a great way to promote your overall trustworthiness. People are far more likely to view reviews on your social media pages from other people than they are testimonials on your website.
Engage with your Customers
As everyone in business knows, talking with your customers is essential for your continued success online. Whether it’s thanking them for a review, responding to a comment on a pot you have shared or even replying to a call for help; Social Media is a great way to boost your customer engagement.
Most business owners will have come across the term, ‘Search Engine Optimization’ at one point or another. It is essentially a phrase for how highly your website ranks online. Get it right, and you will see your company on the first search page for your chosen keywords. Get it wrong, and customers will simply not get to see your business when they are searching for your products and services. Social Media is a great way to bolster the SEO of your website.
Despite its reputation for being time-consuming and difficult to master, social media has come a long way in recent years and continues to innovate to make it easier for small business to be seen and heard online.
Whether you choose a single platform to focus on or decide to branch out and use three and four at the same time, you need to make sure your business is out there. If you still aren’t convinced, then take a quick peek at your competitors who will almost certainly have a presence already. It doesn’t matter what sector or industry you belong to; your customers are already using social media, so you should be too!

Anna TeRaki

Anna TeRaki helps mums launch & build successful consulting & coaching businesses.
She is an expert at helping empower and equip mums with all the necessary steps it takes to create a thriving business without sacrificing more time from her family.
If you're interested in starting your own consulting or coaching business or your wanting to level up your existing business then definitely reach out and request a free strategy session today.

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